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In Desperate Move, DC To Have Variant Covers Focused On Art

Written by Tim Midura on Friday, April 13 2018 and posted in News with Benefits

In Desperate Move, DC To Have Variant Covers Focused On Art

The covers will have minimal trade dress.


Source: The Beat

Marvel has been beating DC in market share for some time now and DC is finally doing something to put them back at the top by taking a bold, daring move. DC is set to make variant covers art focused.

For far too long covers have had the art take a back seat to words declaring the title, the cost, the creators (minus colorists and letterers, usually), and the UPC. The new variant covers, starting with Nightwing #44 and Batman #45, move all the trade dress to the bottom of the cover, with even the title being simplified and tucked away.

While we're not sure this will help variant cover sales, DC is putting art at the forefront. Well, not on their regular covers. Those still need to be cluttered with trade dress.







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About the Author - Tim Midura


Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.


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