Monday, December 10, 2018 • Afternoon Edition • "This is not rocket science, people. Get a grip."

Alterna Founder Peter Simeti Has Some Words For Diamond

Written by Tim Midura on Tuesday, January 09 2018 and posted in News with Benefits

Alterna Founder Peter Simeti Has Some Words For Diamond

Simeti is calling for stores to bypass Diamond and go to Alterna directly.

Source: Press Release

Newsprint publisher Alterna Comics has had it with Diamond Comic Distributors, according to a press release. Publisher and founder Peter Simeti celebrated the company's 12th anniversary with a statement criticizing Diamond, which has a non-monopoly monopoly on the comics distribution market.

Diamond cancelled over 250 reorders last month (despite our brand manager trying, she received no concrete information from superiors) and they're on the verge of canceling more reorders in January (we already have over 100 in the first week).

Imagine the year we would have had if Diamond did *not* do that? Imagine the year that comic shops would have had if they could get reorders to customers? If you think about the exponential loss that occurs to the industry due to the fact that reorders are handled in such an abysmal fashion — there could potentially be a loss into the millions across the board. And that's just on reorders alone. There shouldn't be such a MASSIVE secondary market for titles due to Diamond's mishandling of reorders.

Diamond has a horrible track record when it comes to being a business. Luckily Alterna has an option for stores to bypass Diamond completely.

Comic shops that are looking to reorder (and now PREORDER) direct – please let me know so I can get you a password for the Alterna Comics direct ordering site. Our discount is much larger than what Diamond will give you, we offer free shipping to US shops if the order is a $25, there are no order minimums and if your reorder AND preorder qualifies you for free shipping, then you'll receive both your reorder now (for free) and your preorders (for free) with no extra charge applied. We currently have our entire catalog on the direct order site.

All of Alterna's 2018 releases are priced under $2.00


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About the Author - Tim Midura

Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.

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