Tuesday, December 12, 2017 • Evening Edition • "Exclusive! Exclusive! Hggulghhlgghhlghhlghh!"

Jim Lee Thinks Between 0% And 100% Of DC's Readers Are Women

Written by Tim Midura on Wednesday, August 09 2017 and posted in News with Benefits

Jim Lee Thinks Between 0% And 100% Of DC's Readers Are Women

He's not known as the numbers guy at DC.


Source: ICv2

ICv2 had its annual sit down with DC co-publishers Jim Lee and Dan DiDio, touching on a drop in graphic novel sales, their two upcoming graphic novel lines, and percentages of DC's female readership.

Didio explains how Rebirth fell short of New 52 despite the business model of constant reboots.

We see a little more leveling that's going on here. We were hoping the "Rebirth" trades would be a little more robust, but they are running extraordinarily strong, a little bit short of what the "New 52" trades did when we first launched with those.

He also went a little into recouping those lost sales with two new graphic novel lines.

Overall, our trade sales are where we expect them to be. You're right, the breakout of DC Super Hero Girls is exciting for us because that's an initiative that we want to follow up on. Next year, we're going to be looking to go more aggressively in the original graphic novel business, both for the young adults and for a more mature audience.

Lee related demographic information regarding female and male readership.

If I had to hazard a guess, I feel very confident that that number [the percentage of female readers of DC] is between 15 and 40%.

According to DC co-publisher Jim Lee, female readership ranges from nearly non-existent to almost half. He's someone who clearly knows what he's doing.




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About the Author - Tim Midura


Born in the frozen tundra of Massachusetts, Tim Midura has long possessed a love for comic books and records. After stealing the beard of Zeus and inventing the pizza bagel, a much more heavily tattooed and bearded Tim Midura has finally settled in San Diego. He's the world's first comics journalist who doesn't want to become a comics writer. Find him on twitter, facebook or by email.


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